|Achievements of overseas business last year 60% increase over the previous year|
Ildong Pharmaceutical, “Achievements” of overseas business last year
60% increase over the previous year
Expanding Untact Marketing
Exports of food supplements and cosmetics to China and Taiwan doubled
Ildong Pharmaceutical (CEO Yun Woongsup) achieved good results in overseas business last year through marketing diversification.
Ildong Pharmaceutical's overseas business performance in 2020 grew by about 60% compared to the previous year thanks to the increase in exports of pharmaceuticals, raw materials, food supplements, and cosmetics.
In the case of pharmaceuticals, there were special exports of emergency drugs related to Covid-19 such as antibiotics. And, the sales of synthetic pharmaceutical raw materials and vitamin raw materials, as well as existing finished drugs, were also expanded.
In addition, exports of consumer health care items such as food supplements including 'MyNi series' and functional cosmetics brand 'FIRSTLAB' to China and Taiwan have more than doubled compared to 2019.
In particular, the achievements were made by entering a famous online mall in China, trying live streaming sales through collaboration with Wanghong (an influential person in online and social media), and SNS marketing.
Ildong Pharmaceutical explained that it was attributed to actively search for and respond to market demand in a situation where it is difficult to secure a market due to the Covid-19 pandemic, while rapidly switching to untact marketing such as online and SNS instead of the conventional method.
Ildong Pharmaceutical said, “In not only the domestic but also the global market, the proportion of online and untact marketing is increasing.”, and added “We plan to expand the marketing through the Internet and SNS while reflecting the market and consumption trends, and focus our capabilities on promoting collaboration and finding partners such as local online malls and Wanghong”.
Also, they said, “We plan to increase efficiency by unifying organizations related to overseas business, and to expand markets in neighboring regions such as Southeast Asia and Russia.”